Bake your way!


Cooking is much more than knowing how to make the usual dishes or to be able to feed one self.

This art is much more varied and complex and is always open for innovations and additions.

Cooking or cookery is the art, technology, science and craft of preparing food for consumption. Cooking techniques and ingredients vary widely across the planet, from grilling food over a fire to using electric stoves, to baking in various forms of ovens, reflecting unique environmental, economic, and cultural traditions and trends. Cooking is completed both by people in their own dwellings and by professional cooks and chefs in restaurants and other food establishments. Cooking may also occur through chemical reactions without the presence of warmth, like in ceviche, a standard South American dish where fish is cooked with the acids in lemon or juice.

Some modern cooks apply advanced scientific techniques to food preparation to further enhance the flavour of the dish served.

However, cooking is sub divided into many categories one of which is baking.


Baking may be a method of preparing food that uses dry heat, normally in an oven, but also can be worn out hot ashes, or on hot stones. The foremost common baked item is bread but many other varieties of foods are baked. Baking is often combined with grilling to provide a hybrid barbecue variant by using both methods simultaneously, or one after the opposite. Baking is expounded to barbecuing because the concept of the masonry oven is comparable to it of a smoke pit.
Because of historical social and familial roles, baking has traditionally been performed  by women for day-to-day meals and by men in bakeries and restaurants for local consumption. When production was industrialized, baking was automated by machines in large factories. The art of baking remains a fundamental skill and is vital for nutrition, as food, especially breads, are a standard and important food, both from an economic and cultural point of view.

The market

Baking, as a branch of cooking is also rapidly excelling as a profit making business all around the globe.

In Pakistan, we have experienced in recent years that new trend of baking has spread vastly.

Customized cakes, customized cupcakes, new form of breads or variety in the traditional rolls and samosa. People are getting familiar to all these new trends and they are moving from near bakeries to experts.

There are many new names in the market that’s spreading like fire.

LA Farine
Pie In The Sky

And the list goes on.

New flavors are being introduced and the old school chocolate-vanilla has many competitors like red velvet, salted caramel and etc.

This variety is not only an option for the consumers, but also an opportunity for the bakers who want to earn through their passion.

Home Chefs

Not only the market businesses, but also home based businesses are rapidly increasing and building their brand name, women who are taking care of their households, and also carries an urge to do something and earn their own livelihood, are finally stepping up and starting their own setups, which are home based but with the help of increasing technology and development in logistics, it is now easy for them to reach to their target market with the help of opportunities provided by the logistics.

Applications like, Food-panda is a huge support for small businesses that targets to grow.

MasterClass And Foodpreneurship

Fortunately, Master Class Pakistan has stepped in the market with their latest venture, that is specifically designed for dreamers that are determined to grow and be sustainable.

“Foodpreneurship”, is the platform designed to provide the right polishing of your skills under experts supervision and also to provide basic necessary knowledge about setting up own business.

You can learn professional cooking/baking skills with MasterClass and with this program it further enhances and guides you toward setting up your own successful venture. You can immediately join in if you think you have the potential to be the next big name.

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