Dawlance Partners with MasterClass Pakistan

Karachi – June 25, 2019: MasterClass Pakistan Hospitality Business School – One of Pakistan’s leading, first-of-its-kind culinary arts and hospitality institute – has signed an agreement with Dawlance – Pakistan’s leading household appliances company. This unique partnership is the first step in bringing a reliable and innovative change in the culinary industry of Pakistan.

As you know, MasterClass Pakistan is now offering its own diploma and certification courses in culinary and pastry arts. The programmes promise extensive training under the most renowned chefs in Pakistan. This partnership of ours will enable promising young millennials who choose to be a part of this institute to be equipped with Dawlance appliances, featuring state-of-the-art technologies. The participants will get great advantages, unique culinary experiences and learning from their programmes, whether they are food-enthusiasts or professional chefs.

Not only that, but MHBS also is a pioneer in offering Pakistan’s first Foodpreneurship programme – a course which equips home chefs and bakers with the skills required to start their own food businesses. Be it housewives, students, existing business owners or new business creators, this program will cater to everyone. Dawlance has decided to partner with MasterClass to offer such entrepreneurs a chance to develop their creative ventures, resulting in further growth in the culinary and hospitality industry.

Briefing on the partnership, Mr. Usama, Masterclass Co-Founder said, “The main objective and scope of this joint-venture is to train and empower students in the field of culinary arts. We will train them with valuable skills, which will enable them to start and run their own business ventures successfully. Everyone can gain access to this unique curriculum. Once they have completed this training, these youngsters can then choose to become professional chefs or home-cooking experts.”

Chef Abdul Hadi, who’s also a Co-Founder of MasterClass Pakistan said, “MasterClass fulfills the demands of the modern day curriculum, providing a complete pathway for how one can pursue their passion for cooking with new and modern methods of education & achieve all the parameters of training that are widely recognized and accepted globally. This partnership with Dawlance can greatly enhance that training experience we’re providing our students, and will equip them with skills needed to become successful in this field.”

Syed Hasan Jameel, the Marketing & Sales Director of Dawlance said “We are very excited to add a new dimension to the outstanding curriculum that MasterClass Pakistan Hospitality Business School has to offer. We will integrate Dawlance’s innovative microwave technology. This will enable the participants and students to create very unique culinary experiences for consumers, or families, by utilizing our “Built-In, One-Touch recipes” in our microwave ovens. ”

Naushin Shahid – Category Head for ‘Cooking’ at Dawlance said: “This collaboration will go a long way towards establishing the Joint-Sustainability strategy between the two partners, by smartly integrating Dawlance microwave ovens’ Air-Frying and Convection technologies, into their exclusive and creative culinary techniques.”

MHBS and Dawlance will establish a “Dawlance Foodpreneurship” Program that will train the student not only with respect to the culinary skills but also provide hands–on experience with unique cooking methods and Kitchen management, along with the enrichment of their entrepreneurial skills. And as mentioned above, this program will be ideal for housewives, homecooks, students, entrepreneurs, business people and anyone who wants to establish their own brand name in the budding hospitality industry of Pakistan.


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